Consumer Research Publications

Publications in Consumer Research

Explore the most influential research papers and scholarly works that have shaped Consumer Research. Use the concept filter below to focus on a specific sub-area of research.

Consumer Research

113.5K

Publications

9.1M

Citations

Showing yearly statistics from 2000-2026.

Page 1

	Year	Citations
User Acceptance of Computer Technology: A Comparison of Two Theoretical Models Fred D. Davis, Richard P. Bagozzi, Paul R. Warshaw Management Science Customer SatisfactionBehavioral Decision MakingConsumer ResearchTechnology AdoptionSocial Influence	1989	24.9K
A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies Viswanath Venkatesh, Fred D. Davis Management Science Customer SatisfactionInnovation AdoptionBehavioral Decision MakingDigital MarketingLongitudinal Field Studies	2000	21.6K
The Commitment-Trust Theory of Relationship Marketing Robert M. Morgan, Shelby D. Hunt Journal of Marketing Relationship MarketingCustomer SatisfactionMedia MarketingRelationship Marketing—establishingBrand Management	1994	17.4K
Evolving to a New Dominant Logic for Marketing Stephen L. Vargo, Robert F. Lusch Journal of Marketing Value TheoryConsumer ResearchDominant LogicNew PerspectivesEconomic Exchange	2003	14.1K
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence Valarie A. Zeithaml Journal of Marketing Total Quality ManagementCustomer SatisfactionConsumer StudyConsumer ResearchConsumer Perceptions	1988	12.7K
A Paradigm for Developing Better Measures of Marketing Constructs Gilbert A. Churchill Journal of Marketing Research Marketing AnalyticsCustomer SatisfactionImproved Marketing PracticeInteractive MarketingHistory Of Marketing	1979	12.7K
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity Kevin Lane Keller Journal of Marketing Customer SatisfactionBrand PerceptionIndividual ConsumerBrand EquityBrand Positioning	1993	10.5K
The Commitment-Trust Theory of Relationship Marketing Robert M. Morgan, Shelby D. Hunt Journal of Marketing Relationship MarketingCustomer SatisfactionMedia MarketingRelationship Marketing—establishingBrand Management	1994	10.3K
A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions Richard L. Oliver Journal of Marketing Research Customer SatisfactionBehavioral Decision MakingConsumer StudySatisfaction DecisionsConsumer Research	1980	9.9K
Estimating Nonresponse Bias in Mail Surveys J. Scott Armstrong, Terry Overton Journal of Marketing Research Behavioral Decision MakingConsumer ResearchValid PredictionsSocial InfluenceJournalism	1977	9.7K
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence Valarie A. Zeithaml Journal of Marketing Total Quality ManagementCustomer SatisfactionConsumer StudyConsumer ResearchConsumer Perceptions	1988	9.4K
Measuring Service Quality: A Reexamination and Extension J. Joseph Cronin, Steven A. Taylor Journal of Marketing Total Quality ManagementCustomer SatisfactionService Quality ConstructService QualityService Research	1992	8.8K

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